THE CAMPAIGN
THE CURATION OF ALL live performance OUTPUT ACROSS a CAMPAIGN
It begins with the music
The record made, the strategy created, the release cadence planned, the streaming, sales and positioning goals set, the promo opportunities explored, the live routing plotted.
This is where we start.
Deconstructing the recorded work to reveal the threads that can be woven through each live performance, themes that inspire an emotional response, tonality, palette, musicianship and approach.
Delving deeper into the discography, discovering the ideas, thoughts, colours and meaning. Carefully crafting a headline setlist, taking inspiration from lyrics and imagery, listening to the artist as they reveal their vision for the presentation of their live music to the world.
A concept is created, a performance roadmap presented, signposting the direction of travel for all live musical output across the campaign.
This is our definition of Musical Direction.
CONCEPT TO REALITY
With a narrative in place, informed by the art, the work begins.
Designing systems, identifying key personnel, scheduling, budgeting, consulting with tour departments, developing a campaign readiness action plan.
Creating a show from source that can scale across any live opportunity, translate from the arena to the festival broadcast and TV promo performance, proactively creating iterations of key tracks for the acoustic session, radio tour, orchestra feature and Live Lounge.
With the bigger picture always in mind, all things carefully considered.
SUPPORTING YOU AT EVERY STEP
The world tour interspersed with TV performances, live brand opportunities, awards shows, festivals live-streamed online and on radio - the modern campaign is fast paced, requiring agility to service last minute opportunities.
With you at every step, ensuring quality control across all performance output alongside your team, we follow the campaign brief to deliver excellence and consistency across all formats.
DELIVERING A SUCCESSFUL CAMPAIGN
In the world of live music, some things defy genre.
Successful delivery of a live campaign, efficiency in time and spend, an energised and engaged artist, bold ideas, visible thread connecting the art to all output, brand cohesion and artistic integrity.
It all begins and ends with the music.